![]() Opener “Necessary” unfurls the story of a drunken drive-by in lurid detail: “On Forgiato rim tire, automatics spit fire/ Yack in the black canister, look at this bastard go/ It don’t take much to aim, fingers be snatching souls”. The jazz rap of “Money Trees Deuce”, Dilla homage of “Fly on the Wall”, post-Dre Cali thump of “Necessary”, Southernplayalistic future soul of “Wanna Ride”, and Shaolin swordplay of “90059” collide, each a little bit of seasoning in this gumbo, as Rock notes on track three.ĩ0059’s expanded palette allows the rapper to stretch out too, and he dazzles with limber diction and stunning, cinematic imagery. Good kid, m.A.A.d city’s “Money Trees” introduce a lot of listeners unfamiliar with Jay Rock’s history to his talents, so it’s fitting that the pre-album single to 90059 is a sequel: "Money Trees Deuce." The song is an excellent point of entry into the new album’s mood its panoramic view of West Coast street life is more nuanced than old Jay Rock records, and the production freely traverses styles. Jay Rock’s taken the message to heart on his sophomore album 90059, which dramatically shifts the focus of his studio work from making him look tough and cool to illuminating the human struggles beneath. Jay Rock might not ever be top dog at his label again, but the lessons of his first failure to launch – that a magnetic persona and perspective outstrip shiny celebrity cosigns and cookie cutter image constructs every time – are crucial to the success of the TDE machine. It stalled at retail, quietly matched for sales (but surpassed in acclaim) by Kendrick Lamar’s insular, world-weary Section.80, released the same month.įour years later, Kendrick is the sun around which more than just TDE revolves: his gold and platinum successes have bushwhacked a space for young poetic everymen to coexist at radio. This was the climate that Jay Rock found himself facing when he geared up to release his debut studio album Follow Me Home*.* The album's singles stalled, its release date languished, and it only saw release in 2011, when it sounded like a formalist relic amid the then-just-emerging DJ Mustard, YG, Ty Dolla $ign and Tyga.
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